Rialheim New Concept

ALL OF THE TIMES AN INDIVIDUAL REACHES RIALHEIM, THE UNIVERSE EXPANDS.

The Brief

Railheim challenged the agency to conceptualise an online sales strategy that cuts through the clutter and garners more sales. Notably the client is obsessed with dinosaurs – challenge accepted.

The Thinking

This multi-layered campaign pitch started in the presentation where I hid dinosaurs in the deck and challenged the client to answer how many they saw at the end of the proposal. This, showcased the core insight drawn out for the strategy – when people understand the story of Rialheim they are more likely to make a purchase. This came to life in the execution of the entire ecosystem including their flagship storefront in Parkhurst, Johannesburg.

My Role on the Project

I was responsible for all design executions, concepts and the strategy. I executed elements across digital channels and the client executed in the physical store.

Notable ideas

Customers are renamed “imaginaries” underpinning the theme of “Welcome to your imaginary world”