Rockets Man PR Campaign

Adding dimensional soul to collateral

An invite is not just an invite, it is the door that opens into an exciting new world. When one says “First impressions matter”, I tend to agree with them. It is the first taste of what one may expect of things to come.

Rockets Man, an extension of the Rockets restaurant brand in Johannesburg, South Africa, approached the agency to help launch this new addition to their business – an upmarket male grooming experience in Sandton. As part of the launch, we conceptualised a PR launch to drive awareness and generate hype in the lead up to the opening.

My role in the project included the design of the logo, strategic direction of the brand positioning and creative execution of all creative elements required for the launch of the brand. The positioning of Rockets Man, “It’s your style” embodied the core brand positioning as an extension of the lifestyle group that Rockets hoped to create.

The PR event hosted local media and created a buzz around the highly anticipated launch.