Cotlands 75th Birthday TVC

Igniting a brighter future

A TVC with a heroic purpose

The hero’s journey is known across literature and popular film. In 2021, Cotlands approached the agency to help them celebrate the 85^th birthday with a TVC. Utilising the hero’s journey as the foundation of the concept, we showcased how Cotlands helps change a life, from ordinary to extraordinary, through the power of play and how it affects them later in life, to help them overcome challenges and face life’s uncertainties.

As Cotland’s main objectives are to define children’s’ fine motor and gross motor skills, the agency was tasked with not only showcasing that but also celebrating the journey of Cotlands over 85 years.

As the creative lead on the project, I was tasked to conceptualise the TVC and art direct the execution. Inspired by “Morph” and other brilliant Claymation executions, we told the story of a young girl whose life goes from ordinary to extraordinary when she engages with Cotlands, showcasing how Cotlands has changed many lives.

Launched in November 2021, this TVC is one of Cotlands greats and is setting the path for a new look and feel for the brand.