Project details
Category
Design
Making dinner, Presto
The frozen dinner category is cluttered and BMO needed to find a way to push through the clutter with their great frozen pizzas and lasagne.
My role in the project included the design of the packaging and the strategy for the brand. The aim of the packaging was to resemble a wood fired pizza and lasagne that took minutes to cook at home. The brand name was conceptualised by the agency and logo design done in-house. The window opening on the pizza box and sleeve across the lasagne gave consumers the opportunity to see what they were purchasing.
Available in SPARs country wide, Presto has found its way into the homes and hearts of South Africans for over 2 years.
Presto Regina Pizza
Presto Margherita Pizza
Presto Hawaiian Pizza
Presto Beef Lasagne
